Giving Financial Aid Away Strategically

Why grant financial aid in the first place?  There are two reasons.  (1) To minister to more of the kinds of families that best allow you to accomplish your mission (maximize ministry), and (2) To increase overall net tuition revenue, which usually requires a higher enrollment – although sometimes you are stemming decline.  If you have many empty seats, it is generally to your financial advantage to be more aggressive in financial aid. (2 pgs)