Graceworks WEBS Library
How to Spend Dollars where they Count
You are here:
Home
Managing the Marketing Effort
Marketing Planning
Videos
How to Spend Dollars where they Count
Main Menu
Graceworks Marketing Library
Important Outside Articles
Library Search
Choose Category
Christian School Marketing and Enrollment Library
.
|_
Branding and Visioning
. .
|_
Differentiation
. . .
|_
Differentiating Meaningfully and Powerfully
. . .
|_
Differentiation Video Recordings with Slides
. .
|_
Slideshow Handouts
. .
|_
Visioning
. . .
|_
Visioning Video Recordings with Slides
. .
|_
Branding
. . .
|_
Branding Video Recordings with Slides
. .
|_
Branding and Visioning Modules
. . .
|_
Module 1: Overview of Branding
. . .
|_
Module 2: Thinking Through the Future for our Kids
. . .
|_
Module 3: Vision: What and Why
. . .
|_
Module 4: Vision: Who and How
. . .
|_
Module 5: Why Would Anyone Care
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Close More Leads
. .
|_
Databases and Tracking
. .
|_
Determine Ideal Closing Process
. .
|_
Challenger Selling Resources
. .
|_
Educational Success Consultation
. .
|_
Followup Issues
. .
|_
Get People into the Buliding
. .
|_
Slideshow Handouts
. .
|_
Videos
. . .
|_
Basal Enrollment Closing Videos
. . .
|_
Critical Enrollment Insights and Strategies
. . .
|_
Improving Your Closing Effectiveness Older
. .
|_
Volume 2 Closing Chapter
. .
|_
Enrollment Closing Modules
. . .
|_
Module 1: Foundations
. . .
|_
Module 2: Setting Appointments
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Enrollment Closing Strategies
. . .
|_
Enrollment Closing Strategies Video Recordings with Slides
.
|_
Summer Marketing Jump-Start
. .
|_
2016 Summer Marketing Webinars with Handouts
. .
|_
Overall Summer Marketing Recordings
. .
|_
Inspirational Case Stories of Schools that Did it!
. .
|_
Document: Early Summer Marketing
. .
|_
Documents: Mid- Summer
. . .
|_
Mid-Summer Video Recordings with Slides
. .
|_
Documents - Late Summer Early Fall
. . .
|_
Late Summer Early Fall Video Recordings with Slides
. .
|_
Overall Summer Marketing Strategies
. . .
|_
Overall Summer Marketing Strategies Video Recordings with Slides
. .
|_
Summer Marketing Miracle
. . .
|_
Preliminaries
. . .
|_
Summer Marketing Overview
. . .
|_
Survey (Optional but helpful)
. . .
|_
Metrics Part 1- Enrollment Closing
. . .
|_
Metrics Part 2- Full Pay Equivalents
. . .
|_
Facebook Lead Ads
. . .
|_
Enrollment Closing
. . . .
|_
Enrollment Closing- Module 1
. . .
|_
Auto Responders
. . . .
|_
Jim Mckenzie resources
. . .
|_
Summer Retention Issues
. . .
|_
Web Admissions Tab Triage
. . .
|_
Financial Aid Changes
. . .
|_
Generating Leads Word of Mouth
. . .
|_
Generating Leads Churches
. . .
|_
Generating Leads Guerrilla Marketing
. . .
|_
End of Summer Open House
. . .
|_
Working the Fall Flux
. . .
|_
Summer Marketing Miracle Wrap-up
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Generate More Leads
. .
|_
Generate More Leads Modules
. . .
|_
Module 1: Offline Word of Mouth
. . .
|_
Module 2: Identify Promoters
. . .
|_
Module 3: Word with Promoters
. . .
|_
Module 4: Spontaneous Word of Mouth
. . .
|_
Module 5: Church Marketing
. . .
|_
Module 6: Guerrilla Marketing
. .
|_
Direct Mail
. .
|_
Informal Open Houses
. . .
|_
Volume 1 Chapter
. .
|_
Internet
. . .
|_
Internet Advertising
. . .
|_
Slideshow Handouts
. . .
|_
Social Marketing
. . .
|_
Videos
. . . .
|_
Conversion Strategies on the Internet
. . .
|_
Websites
. . . .
|_
Website Video Recordings with Slides
. .
|_
Marketing with Churches
. . .
|_
Videos
. . . .
|_
Marketing with Churches the Real Deal
. . .
|_
Slideshows
. . .
|_
Marketing with Churches Video Recordings with Slides
. .
|_
Samples of Successful Promotional Items
. .
|_
Summertime Ideas
. . .
|_
Summer Programs Volume 1 Chapter
. .
|_
Videos
. . .
|_
Common Mistakes Christian Schools Make with Literature
. .
|_
Word of Mouth
. . .
|_
Slideshow Handouts
. . .
|_
Videos
. . . .
|_
Basal WOM Strategies
. . . .
|_
Summer Word of Mouth Stategies
. . . .
|_
How to do a Promoters'
. . .
|_
Volume 1 WOM Chapter
. . .
|_
WOM Strategies
. . .
|_
Promoters Monthly Mailers
. . . .
|_
Biblical Values
. . . .
|_
Bullying
. . . .
|_
Christian School Teachers
. . . .
|_
Crisis of Faith
. . . .
|_
Leadership
. . . .
|_
Lost in the Numbers
. . . .
|_
Partnership
. . . .
|_
Shyness
. . . .
|_
Small Class Size
. . . .
|_
Teasing
. . . .
|_
Value of College
. . . .
|_
Values
. . . .
|_
Wholesome
. . . .
|_
Zipped Versions
. . .
|_
WOM Booster Kit
. . .
|_
Module 2- Generate More Leads
. . .
|_
Word of Mouth Video Recordings with Slides
. .
|_
Working the Flux in August and September
. . .
|_
Working the Flux in August and September Video Recordings with Slides
. .
|_
Year-Round Enrollment
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Lead Generating Strategies
. . .
|_
Lead Generating Strategies Video Recordings with Slides
. .
|_
Promoters Reception Essentials
.
|_
Managing the Marketing Effort
. .
|_
Budget
. .
|_
Calendars
. . .
|_
Excel Calendars
. . .
|_
Key Ideas List
. . .
|_
PDFd Calendars to Print
. . .
|_
Project Plan Version
. .
|_
Evaluate Results
. .
|_
Marketing Goals
. .
|_
Marketing Planning
. . .
|_
Slideshows
. . .
|_
Videos
. . . .
|_
How to Spend Dollars where they Count
. . . .
|_
Majoring in the Marketing Dollars
. . . .
|_
Marketing Plan and Budget
. . . .
|_
Thinking Long-Term and Big Picture
. . . .
|_
Year End Marketing Priorities
. . .
|_
Volume 1 Research Chapter
. .
|_
Our Target Market
. .
|_
Our Marketing Target
. . .
|_
Marketing to Millenials
. .
|_
People
. . .
|_
Marketing Task Force
. . . .
|_
Old Marketing Task-Force Job Descriptions
. . .
|_
Videos
. . . .
|_
Building your Marketing Team
. . . .
|_
Recruiting and Working with the Marketing Task Force
. . . .
|_
Recruiting a Marketing Task Force
. .
|_
Volume 1 Chapter 1
. .
|_
Worksheets and Checklists
. .
|_
Van Lunen Marketing Program
. .
|_
Priorities by Month
. . .
|_
April
. . .
|_
January
. . .
|_
November
. . .
|_
March
. .
|_
Managing Enrollment Marketing Modules
. . .
|_
Module 1: Critical Lead Metrics
. . .
|_
Module 2: Working the Flux
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Money in Marketing
. .
|_
All about Parent Surveys
. . .
|_
All About Parent Surveys Video Recordings with Slides
. .
|_
Overall Marketing Strategies
. . .
|_
Overall Marketing Strategies Video Recordings with Slides
.
|_
Install BOTH of these to Watch the Download.exe (older) files
.
|_
Quality Program
. .
|_
Overview
. .
|_
People
. .
|_
Slideshow Handouts
. .
|_
Volume 1 Program Quality Chapter
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Retain More Students
. .
|_
Coaxing Withdrawn Back
. .
|_
Getting Parents to Re-enroll Earlier
. .
|_
Registration
. . .
|_
From the Definitive Guide
. .
|_
Starting the School Year Right
. .
|_
Videos
. . .
|_
Basal Retention Slideshow
. . .
|_
Building Loyalty to your Christian School
. . .
|_
Financial Incentives for Early Registration
. . .
|_
Maximizing the Transition Between Preschool and Kindergarden
. .
|_
Volume 2 New Chapter Retention
. .
|_
Retention Strategies
. . .
|_
Retention Strategies Video Recordings with Slides
. .
|_
From Preschool to Kindergarten Video Recordings with Slides
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Tuition and Financial Aid
. .
|_
Cost Accounting Strategies
. .
|_
A Biblical Philosophy for Financial Aid
. .
|_
Overall Financial Strategies
. . .
|_
Volume 1 Tuition and Financial Aid Chapter
. . .
|_
Overall Financial Strategies Videos with Slides
. .
|_
Pricing
. .
|_
Revenue Revolution Bootcamp
. . .
|_
Session 1: Fiscal HOPE for Sobering Times
. . .
|_
Session 2 and 3: Maximizing Tuition Revenues and Enrollment
. . .
|_
Session 4: Long-Term Fiscal Responsibility
. . .
|_
Session 5: Drastic Financial Changes Why and How
. . . .
|_
Cost Accounting Strategies
. . .
|_
Session 6: Stopping Denominational Fiscal Insanity
. . .
|_
Session 7: Key Strategies for Non-Tuition Revenue
. .
|_
The Case for Aggressive Financial Aid
. .
|_
Videos
. . .
|_
Recession-Proof your Christian School
. . .
|_
War Footing for Recession
. . .
|_
Why Christian School Finances Often do not Work
. .
|_
Healthy Tuition and Financial Aid
. . .
|_
Healthy Tuition and Financial Aid Videos with Slides
. .
|_
Financial Aid Mechanics
. . .
|_
Financial Aid Mechanics Video Recordings with Slides
. .
|_
Tuition Modules
. . .
|_
Module 1: Board Overview of Healthy Tuition and Financial Aid
. . .
|_
Module 2: Cost Accounting Issues
. . .
|_
Module 3: Financial Aid Mechanics
. . .
|_
Module 4: Fiscal Sanity for Denominational Schools
. . .
|_
Module 5: Full Pay Equivalents
. . .
|_
Module 9: Maximizing Long-Term Tuition Revenue
. . .
|_
Module 12: Staff Overview of Healthy Financial Aid
. . .
|_
Module 13: Vouchers and Government Programs
. . .
|_
Module 7: Long-term Financial Viability
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Fund Development
. .
|_
Major Gifts
. . .
|_
Major Gifts Video Recordings with Slides
. .
|_
Annual Fund Development
. .
|_
Case for Support
. .
|_
Prospective Donors
. .
|_
Planned Giving
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Covid-19 Resources
. .
|_
Ministry Marketing Moments
. .
|_
Early Covid Resources
. .
|_
Late Covid Resources
Important Outside Articles
.
|_
Economics
.
|_
Education
. .
|_
Challenger Selling Resources
.
|_
Fund Development
.
|_
Help for Consultants
.
|_
Marketing
.
|_
Opportunity
.
|_
Politics
.
|_
Religion
.
|_
Research
.
|_
Societal Change
.
|_
Stories and Anecdotes
Funding the 21st Century Christian School Conference
January
Summer Marketing Overview
Challenger Selling Resources
Module 7: Long-term Financial Sustainability
All about Parent Surveys
Login Form
Username
Password
Remember Me
Log in
Forgot your username?
Forgot your password?
