These are the expanded version of the original summer marketing strategies with additional material for generating more leads, closing more leads, shepherding (retention) strategies, as well as marketing financial aid in the summer.
While not technically part of the "Official" summer marketing jumpstart, this has a lot of helpful information on what to spend money on marketing-wise during the summer, and a decent discussion on how to think about summer financial aid. Recording.
Critical Facebook strategies, some of which apply to summer marketing. Recording.
While not technically part of the "Official" summer marketing jumpstart, this has a lot of helpful information on what to spend money on marketing-wise during the summer, and a decent discussion on how to think about summer financial aid. Slides.
Enrollment closing in the summer, heavy emphasis on existing leads. Goes with the 54 minute 2016 recording. Our best thinking on enrollment prospective parents in the summer time. Slides.
Our best thinking on how to generate a lead in the summertime outside of social media. (Note the webinar on Facebook that same day. This is a retaping for clarity and brevity.
This is the recording link to the slideshow presentation given June 23, 2016 on how to close leads in the summertime. This assumes schools have a number of leads, so there is a special emphasis on follow-up issues.
Our best thinking on how to generate a lead in the summer time, in 24 slides. Goes with the 2016 recording. Slides.
Our latest thinking on how to improve your retention percentages with parents who are (still!) undecided, yes, or, heaven forbid, no! Slides.
A 34 minute presentation summarizing shepherding retention strategies in the summer. Note that system solutions are only mentioned in passing here, see the retention seminar for these. (It's too late, generally speaking, to implement systems solutions to retention after Memorial Day. Recording.
What are the essential financial aid strategies for summer?
