Graceworks WEBS Library
Van Lunen Worksheet 3
Login to Download
x
Please login to download document
Do not have an account
Register an account
User Name
*
Password
*
You are here:
Home
Managing the Marketing Effort
Van Lunen Marketing Program
Van Lunen Worksheet 3
Main Menu
Graceworks Marketing Library
Important Outside Articles
Library Search
Choose Category
Christian School Marketing and Enrollment Library
.
|_
Branding and Visioning
. .
|_
Differentiation
. . .
|_
Differentiating Meaningfully and Powerfully
. . .
|_
Differentiation Video Recordings with Slides
. .
|_
Slideshow Handouts
. .
|_
Visioning
. . .
|_
Visioning Video Recordings with Slides
. .
|_
Branding
. . .
|_
Branding Video Recordings with Slides
. .
|_
Branding and Visioning Modules
. . .
|_
Module 1: Overview of Branding
. . .
|_
Module 2: Thinking Through the Future for our Kids
. . .
|_
Module 3: Vision: What and Why
. . .
|_
Module 4: Vision: Who and How
. . .
|_
Module 5: Why Would Anyone Care
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Close More Leads
. .
|_
Databases and Tracking
. .
|_
Determine Ideal Closing Process
. .
|_
Challenger Selling Resources
. .
|_
Educational Success Consultation
. .
|_
Followup Issues
. .
|_
Get People into the Buliding
. .
|_
Slideshow Handouts
. .
|_
Videos
. . .
|_
Basal Enrollment Closing Videos
. . .
|_
Critical Enrollment Insights and Strategies
. . .
|_
Improving Your Closing Effectiveness Older
. .
|_
Volume 2 Closing Chapter
. .
|_
Enrollment Closing Modules
. . .
|_
Module 1: Foundations
. . .
|_
Module 2: Setting Appointments
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Enrollment Closing Strategies
. . .
|_
Enrollment Closing Strategies Video Recordings with Slides
.
|_
Summer Marketing Jump-Start
. .
|_
2016 Summer Marketing Webinars with Handouts
. .
|_
Overall Summer Marketing Recordings
. .
|_
Inspirational Case Stories of Schools that Did it!
. .
|_
Document: Early Summer Marketing
. .
|_
Documents: Mid- Summer
. . .
|_
Mid-Summer Video Recordings with Slides
. .
|_
Documents - Late Summer Early Fall
. . .
|_
Late Summer Early Fall Video Recordings with Slides
. .
|_
Overall Summer Marketing Strategies
. . .
|_
Overall Summer Marketing Strategies Video Recordings with Slides
. .
|_
Summer Marketing Miracle
. . .
|_
Preliminaries
. . .
|_
Summer Marketing Overview
. . .
|_
Survey (Optional but helpful)
. . .
|_
Metrics Part 1- Enrollment Closing
. . .
|_
Metrics Part 2- Full Pay Equivalents
. . .
|_
Facebook Lead Ads
. . .
|_
Enrollment Closing
. . . .
|_
Enrollment Closing- Module 1
. . .
|_
Auto Responders
. . . .
|_
Jim Mckenzie resources
. . .
|_
Summer Retention Issues
. . .
|_
Web Admissions Tab Triage
. . .
|_
Financial Aid Changes
. . .
|_
Generating Leads Word of Mouth
. . .
|_
Generating Leads Churches
. . .
|_
Generating Leads Guerrilla Marketing
. . .
|_
End of Summer Open House
. . .
|_
Working the Fall Flux
. . .
|_
Summer Marketing Miracle Wrap-up
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Generate More Leads
. .
|_
Generate More Leads Modules
. . .
|_
Module 1: Offline Word of Mouth
. . .
|_
Module 2: Identify Promoters
. . .
|_
Module 3: Word with Promoters
. . .
|_
Module 4: Spontaneous Word of Mouth
. . .
|_
Module 5: Church Marketing
. . .
|_
Module 6: Guerrilla Marketing
. .
|_
Direct Mail
. .
|_
Informal Open Houses
. . .
|_
Volume 1 Chapter
. .
|_
Internet
. . .
|_
Internet Advertising
. . .
|_
Slideshow Handouts
. . .
|_
Social Marketing
. . .
|_
Videos
. . . .
|_
Conversion Strategies on the Internet
. . .
|_
Websites
. . . .
|_
Website Video Recordings with Slides
. .
|_
Marketing with Churches
. . .
|_
Videos
. . . .
|_
Marketing with Churches the Real Deal
. . .
|_
Slideshows
. . .
|_
Marketing with Churches Video Recordings with Slides
. .
|_
Samples of Successful Promotional Items
. .
|_
Summertime Ideas
. . .
|_
Summer Programs Volume 1 Chapter
. .
|_
Videos
. . .
|_
Common Mistakes Christian Schools Make with Literature
. .
|_
Word of Mouth
. . .
|_
Slideshow Handouts
. . .
|_
Videos
. . . .
|_
Basal WOM Strategies
. . . .
|_
Summer Word of Mouth Stategies
. . . .
|_
How to do a Promoters'
. . .
|_
Volume 1 WOM Chapter
. . .
|_
WOM Strategies
. . .
|_
Promoters Monthly Mailers
. . . .
|_
Biblical Values
. . . .
|_
Bullying
. . . .
|_
Christian School Teachers
. . . .
|_
Crisis of Faith
. . . .
|_
Leadership
. . . .
|_
Lost in the Numbers
. . . .
|_
Partnership
. . . .
|_
Shyness
. . . .
|_
Small Class Size
. . . .
|_
Teasing
. . . .
|_
Value of College
. . . .
|_
Values
. . . .
|_
Wholesome
. . . .
|_
Zipped Versions
. . .
|_
WOM Booster Kit
. . .
|_
Module 2- Generate More Leads
. . .
|_
Word of Mouth Video Recordings with Slides
. .
|_
Working the Flux in August and September
. . .
|_
Working the Flux in August and September Video Recordings with Slides
. .
|_
Year-Round Enrollment
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Lead Generating Strategies
. . .
|_
Lead Generating Strategies Video Recordings with Slides
. .
|_
Promoters Reception Essentials
.
|_
Managing the Marketing Effort
. .
|_
Budget
. .
|_
Calendars
. . .
|_
Excel Calendars
. . .
|_
Key Ideas List
. . .
|_
PDFd Calendars to Print
. . .
|_
Project Plan Version
. .
|_
Evaluate Results
. .
|_
Marketing Goals
. .
|_
Marketing Planning
. . .
|_
Slideshows
. . .
|_
Videos
. . . .
|_
How to Spend Dollars where they Count
. . . .
|_
Majoring in the Marketing Dollars
. . . .
|_
Marketing Plan and Budget
. . . .
|_
Thinking Long-Term and Big Picture
. . . .
|_
Year End Marketing Priorities
. . .
|_
Volume 1 Research Chapter
. .
|_
Our Target Market
. .
|_
Our Marketing Target
. . .
|_
Marketing to Millenials
. .
|_
People
. . .
|_
Marketing Task Force
. . . .
|_
Old Marketing Task-Force Job Descriptions
. . .
|_
Videos
. . . .
|_
Building your Marketing Team
. . . .
|_
Recruiting and Working with the Marketing Task Force
. . . .
|_
Recruiting a Marketing Task Force
. .
|_
Volume 1 Chapter 1
. .
|_
Worksheets and Checklists
. .
|_
Van Lunen Marketing Program
. .
|_
Priorities by Month
. . .
|_
April
. . .
|_
January
. . .
|_
November
. . .
|_
March
. .
|_
Managing Enrollment Marketing Modules
. . .
|_
Module 1: Critical Lead Metrics
. . .
|_
Module 2: Working the Flux
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. .
|_
Money in Marketing
. .
|_
All about Parent Surveys
. . .
|_
All About Parent Surveys Video Recordings with Slides
. .
|_
Overall Marketing Strategies
. . .
|_
Overall Marketing Strategies Video Recordings with Slides
.
|_
Install BOTH of these to Watch the Download.exe (older) files
.
|_
Quality Program
. .
|_
Overview
. .
|_
People
. .
|_
Slideshow Handouts
. .
|_
Volume 1 Program Quality Chapter
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Retain More Students
. .
|_
Coaxing Withdrawn Back
. .
|_
Getting Parents to Re-enroll Earlier
. .
|_
Registration
. . .
|_
From the Definitive Guide
. .
|_
Starting the School Year Right
. .
|_
Videos
. . .
|_
Basal Retention Slideshow
. . .
|_
Building Loyalty to your Christian School
. . .
|_
Financial Incentives for Early Registration
. . .
|_
Maximizing the Transition Between Preschool and Kindergarden
. .
|_
Volume 2 New Chapter Retention
. .
|_
Retention Strategies
. . .
|_
Retention Strategies Video Recordings with Slides
. .
|_
From Preschool to Kindergarten Video Recordings with Slides
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Tuition and Financial Aid
. .
|_
Cost Accounting Strategies
. .
|_
A Biblical Philosophy for Financial Aid
. .
|_
Overall Financial Strategies
. . .
|_
Volume 1 Tuition and Financial Aid Chapter
. . .
|_
Overall Financial Strategies Videos with Slides
. .
|_
Pricing
. .
|_
Revenue Revolution Bootcamp
. . .
|_
Session 1: Fiscal HOPE for Sobering Times
. . .
|_
Session 2 and 3: Maximizing Tuition Revenues and Enrollment
. . .
|_
Session 4: Long-Term Fiscal Responsibility
. . .
|_
Session 5: Drastic Financial Changes Why and How
. . . .
|_
Cost Accounting Strategies
. . .
|_
Session 6: Stopping Denominational Fiscal Insanity
. . .
|_
Session 7: Key Strategies for Non-Tuition Revenue
. .
|_
The Case for Aggressive Financial Aid
. .
|_
Videos
. . .
|_
Recession-Proof your Christian School
. . .
|_
War Footing for Recession
. . .
|_
Why Christian School Finances Often do not Work
. .
|_
Healthy Tuition and Financial Aid
. . .
|_
Healthy Tuition and Financial Aid Videos with Slides
. .
|_
Financial Aid Mechanics
. . .
|_
Financial Aid Mechanics Video Recordings with Slides
. .
|_
Tuition Modules
. . .
|_
Module 1: Board Overview of Healthy Tuition and Financial Aid
. . .
|_
Module 2: Cost Accounting Issues
. . .
|_
Module 3: Financial Aid Mechanics
. . .
|_
Module 4: Fiscal Sanity for Denominational Schools
. . .
|_
Module 5: Full Pay Equivalents
. . .
|_
Module 9: Maximizing Long-Term Tuition Revenue
. . .
|_
Module 12: Staff Overview of Healthy Financial Aid
. . .
|_
Module 13: Vouchers and Government Programs
. . .
|_
Module 7: Long-term Financial Viability
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Fund Development
. .
|_
Major Gifts
. . .
|_
Major Gifts Video Recordings with Slides
. .
|_
Annual Fund Development
. .
|_
Case for Support
. .
|_
Prospective Donors
. .
|_
Planned Giving
. .
|_
Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
.
|_
Covid-19 Resources
. .
|_
Ministry Marketing Moments
. .
|_
Early Covid Resources
. .
|_
Late Covid Resources
Important Outside Articles
.
|_
Economics
.
|_
Education
. .
|_
Challenger Selling Resources
.
|_
Fund Development
.
|_
Help for Consultants
.
|_
Marketing
.
|_
Opportunity
.
|_
Politics
.
|_
Religion
.
|_
Research
.
|_
Societal Change
.
|_
Stories and Anecdotes
Funding the 21st Century Christian School Conference
January
Summer Marketing Overview
Challenger Selling Resources
Module 7: Long-term Financial Sustainability
All about Parent Surveys
Login Form
Username
Password
Remember Me
Log in
Forgot your username?
Forgot your password?
