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2014-07 Van Lunen Marketing and Enrollment Development FINAL
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Managing the Marketing Effort
Van Lunen Marketing Program
2014-07 Van Lunen Marketing and Enrollment Development FINAL
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Christian School Marketing and Enrollment Library
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Branding and Visioning
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Differentiation
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Differentiating Meaningfully and Powerfully
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Differentiation Video Recordings with Slides
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Slideshow Handouts
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Visioning
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Visioning Video Recordings with Slides
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Branding
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Branding Video Recordings with Slides
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Branding and Visioning Modules
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Module 1: Overview of Branding
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Module 2: Thinking Through the Future for our Kids
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Module 3: Vision: What and Why
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Module 4: Vision: Who and How
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Module 5: Why Would Anyone Care
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Close More Leads
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Databases and Tracking
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Determine Ideal Closing Process
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Challenger Selling Resources
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Educational Success Consultation
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Followup Issues
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Get People into the Buliding
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Slideshow Handouts
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Videos
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Basal Enrollment Closing Videos
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Critical Enrollment Insights and Strategies
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Improving Your Closing Effectiveness Older
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Volume 2 Closing Chapter
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Enrollment Closing Modules
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Module 1: Foundations
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Module 2: Setting Appointments
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Enrollment Closing Strategies
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Enrollment Closing Strategies Video Recordings with Slides
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Summer Marketing Jump-Start
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2016 Summer Marketing Webinars with Handouts
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Overall Summer Marketing Recordings
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Inspirational Case Stories of Schools that Did it!
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Document: Early Summer Marketing
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Documents: Mid- Summer
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Mid-Summer Video Recordings with Slides
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Documents - Late Summer Early Fall
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Late Summer Early Fall Video Recordings with Slides
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Overall Summer Marketing Strategies
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Overall Summer Marketing Strategies Video Recordings with Slides
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Summer Marketing Miracle
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Preliminaries
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Summer Marketing Overview
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Survey (Optional but helpful)
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Metrics Part 1- Enrollment Closing
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Metrics Part 2- Full Pay Equivalents
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Facebook Lead Ads
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Enrollment Closing
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Enrollment Closing- Module 1
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Auto Responders
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Jim Mckenzie resources
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Summer Retention Issues
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Web Admissions Tab Triage
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Financial Aid Changes
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Generating Leads Word of Mouth
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Generating Leads Churches
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Generating Leads Guerrilla Marketing
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End of Summer Open House
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Working the Fall Flux
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Summer Marketing Miracle Wrap-up
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Generate More Leads
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Generate More Leads Modules
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Module 1: Offline Word of Mouth
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Module 2: Identify Promoters
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Module 3: Word with Promoters
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Module 4: Spontaneous Word of Mouth
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Module 5: Church Marketing
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Module 6: Guerrilla Marketing
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Direct Mail
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Informal Open Houses
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Volume 1 Chapter
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Internet
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Internet Advertising
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Slideshow Handouts
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Social Marketing
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Videos
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Conversion Strategies on the Internet
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Websites
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Website Video Recordings with Slides
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Marketing with Churches
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Videos
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Marketing with Churches the Real Deal
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Slideshows
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Marketing with Churches Video Recordings with Slides
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Samples of Successful Promotional Items
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Summertime Ideas
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Summer Programs Volume 1 Chapter
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Videos
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Common Mistakes Christian Schools Make with Literature
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Word of Mouth
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Slideshow Handouts
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Videos
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Basal WOM Strategies
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Summer Word of Mouth Stategies
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How to do a Promoters'
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Volume 1 WOM Chapter
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WOM Strategies
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Promoters Monthly Mailers
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Biblical Values
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Bullying
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Christian School Teachers
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Crisis of Faith
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Leadership
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Lost in the Numbers
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Partnership
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Shyness
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Small Class Size
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Teasing
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Value of College
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Values
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Wholesome
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Zipped Versions
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WOM Booster Kit
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Module 2- Generate More Leads
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Word of Mouth Video Recordings with Slides
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Working the Flux in August and September
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Working the Flux in August and September Video Recordings with Slides
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Year-Round Enrollment
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Lead Generating Strategies
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Lead Generating Strategies Video Recordings with Slides
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Promoters Reception Essentials
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Managing the Marketing Effort
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Budget
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Calendars
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Excel Calendars
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Key Ideas List
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PDFd Calendars to Print
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Project Plan Version
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Evaluate Results
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Marketing Goals
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Marketing Planning
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Slideshows
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Videos
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How to Spend Dollars where they Count
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Majoring in the Marketing Dollars
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Marketing Plan and Budget
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Thinking Long-Term and Big Picture
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Year End Marketing Priorities
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Volume 1 Research Chapter
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Our Target Market
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Our Marketing Target
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Marketing to Millenials
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People
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Marketing Task Force
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Old Marketing Task-Force Job Descriptions
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Videos
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Building your Marketing Team
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Recruiting and Working with the Marketing Task Force
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Recruiting a Marketing Task Force
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Volume 1 Chapter 1
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Worksheets and Checklists
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Van Lunen Marketing Program
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Priorities by Month
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April
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January
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November
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March
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Managing Enrollment Marketing Modules
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Module 1: Critical Lead Metrics
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Module 2: Working the Flux
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Money in Marketing
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All about Parent Surveys
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All About Parent Surveys Video Recordings with Slides
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Overall Marketing Strategies
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Overall Marketing Strategies Video Recordings with Slides
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Install BOTH of these to Watch the Download.exe (older) files
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Quality Program
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Overview
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People
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Slideshow Handouts
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Volume 1 Program Quality Chapter
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Retain More Students
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Coaxing Withdrawn Back
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Getting Parents to Re-enroll Earlier
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Registration
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From the Definitive Guide
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Starting the School Year Right
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Videos
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Basal Retention Slideshow
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Building Loyalty to your Christian School
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Financial Incentives for Early Registration
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Maximizing the Transition Between Preschool and Kindergarden
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Volume 2 New Chapter Retention
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Retention Strategies
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Retention Strategies Video Recordings with Slides
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From Preschool to Kindergarten Video Recordings with Slides
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Tuition and Financial Aid
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Cost Accounting Strategies
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A Biblical Philosophy for Financial Aid
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Overall Financial Strategies
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Volume 1 Tuition and Financial Aid Chapter
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Overall Financial Strategies Videos with Slides
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Pricing
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Revenue Revolution Bootcamp
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Session 1: Fiscal HOPE for Sobering Times
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Session 2 and 3: Maximizing Tuition Revenues and Enrollment
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Session 4: Long-Term Fiscal Responsibility
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Session 5: Drastic Financial Changes Why and How
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Cost Accounting Strategies
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Session 6: Stopping Denominational Fiscal Insanity
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Session 7: Key Strategies for Non-Tuition Revenue
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The Case for Aggressive Financial Aid
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Videos
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Recession-Proof your Christian School
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War Footing for Recession
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Why Christian School Finances Often do not Work
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Healthy Tuition and Financial Aid
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Healthy Tuition and Financial Aid Videos with Slides
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Financial Aid Mechanics
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Financial Aid Mechanics Video Recordings with Slides
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Tuition Modules
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Module 1: Board Overview of Healthy Tuition and Financial Aid
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Module 2: Cost Accounting Issues
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Module 3: Financial Aid Mechanics
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Module 4: Fiscal Sanity for Denominational Schools
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Module 5: Full Pay Equivalents
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Module 9: Maximizing Long-Term Tuition Revenue
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Module 12: Staff Overview of Healthy Financial Aid
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Module 13: Vouchers and Government Programs
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Module 7: Long-term Financial Viability
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Fund Development
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Major Gifts
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Major Gifts Video Recordings with Slides
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Annual Fund Development
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Case for Support
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Prospective Donors
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Planned Giving
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Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
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Covid-19 Resources
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Ministry Marketing Moments
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Early Covid Resources
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Late Covid Resources
Important Outside Articles
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Economics
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Education
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Challenger Selling Resources
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Fund Development
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Help for Consultants
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Marketing
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Opportunity
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Politics
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Religion
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Research
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Societal Change
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Stories and Anecdotes
Funding the 21st Century Christian School Conference
January
Summer Marketing Overview
Challenger Selling Resources
Module 7: Long-term Financial Sustainability
All about Parent Surveys
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