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Christian School Marketing and Enrollment Library
. |_ Branding and Visioning
. . |_ Differentiation
. . . |_ Differentiating Meaningfully and Powerfully
. . . |_ Differentiation Video Recordings with Slides
. . |_ Slideshow Handouts
. . |_ Visioning
. . . |_ Visioning Video Recordings with Slides
. . |_ Branding
. . . |_ Branding Video Recordings with Slides
. . |_ Branding and Visioning Modules
. . . |_ Module 1: Overview of Branding
. . . |_ Module 2: Thinking Through the Future for our Kids
. . . |_ Module 3: Vision: What and Why
. . . |_ Module 4: Vision: Who and How
. . . |_ Module 5: Why Would Anyone Care
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Close More Leads
. . |_ Databases and Tracking
. . |_ Determine Ideal Closing Process
. . |_ Challenger Selling Resources
. . |_ Educational Success Consultation
. . |_ Followup Issues
. . |_ Get People into the Buliding
. . |_ Slideshow Handouts
. . |_ Videos
. . . |_ Basal Enrollment Closing Videos
. . . |_ Critical Enrollment Insights and Strategies
. . . |_ Improving Your Closing Effectiveness Older
. . |_ Volume 2 Closing Chapter
. . |_ Enrollment Closing Modules
. . . |_ Module 1: Foundations
. . . |_ Module 2: Setting Appointments
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. . |_ Enrollment Closing Strategies
. . . |_ Enrollment Closing Strategies Video Recordings with Slides
. |_ Summer Marketing Jump-Start
. . |_ 2016 Summer Marketing Webinars with Handouts
. . |_ Overall Summer Marketing Recordings
. . |_ Inspirational Case Stories of Schools that Did it!
. . |_ Document: Early Summer Marketing
. . |_ Documents: Mid- Summer
. . . |_ Mid-Summer Video Recordings with Slides
. . |_ Documents - Late Summer Early Fall
. . . |_ Late Summer Early Fall Video Recordings with Slides
. . |_ Overall Summer Marketing Strategies
. . . |_ Overall Summer Marketing Strategies Video Recordings with Slides
. . |_ Summer Marketing Miracle
. . . |_ Preliminaries
. . . |_ Summer Marketing Overview
. . . |_ Survey (Optional but helpful)
. . . |_ Metrics Part 1- Enrollment Closing
. . . |_ Metrics Part 2- Full Pay Equivalents
. . . |_ Facebook Lead Ads
. . . |_ Enrollment Closing
. . . . |_ Enrollment Closing- Module 1
. . . |_ Auto Responders
. . . . |_ Jim Mckenzie resources
. . . |_ Summer Retention Issues
. . . |_ Web Admissions Tab Triage
. . . |_ Financial Aid Changes
. . . |_ Generating Leads Word of Mouth
. . . |_ Generating Leads Churches
. . . |_ Generating Leads Guerrilla Marketing
. . . |_ End of Summer Open House
. . . |_ Working the Fall Flux
. . . |_ Summer Marketing Miracle Wrap-up
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Generate More Leads
. . |_ Generate More Leads Modules
. . . |_ Module 1: Offline Word of Mouth
. . . |_ Module 2: Identify Promoters
. . . |_ Module 3: Word with Promoters
. . . |_ Module 4: Spontaneous Word of Mouth
. . . |_ Module 5: Church Marketing
. . . |_ Module 6: Guerrilla Marketing
. . |_ Direct Mail
. . |_ Informal Open Houses
. . . |_ Volume 1 Chapter
. . |_ Internet
. . . |_ Internet Advertising
. . . |_ Slideshow Handouts
. . . |_ Social Marketing
. . . |_ Videos
. . . . |_ Conversion Strategies on the Internet
. . . |_ Websites
. . . . |_ Website Video Recordings with Slides
. . |_ Marketing with Churches
. . . |_ Videos
. . . . |_ Marketing with Churches the Real Deal
. . . |_ Slideshows
. . . |_ Marketing with Churches Video Recordings with Slides
. . |_ Samples of Successful Promotional Items
. . |_ Summertime Ideas
. . . |_ Summer Programs Volume 1 Chapter
. . |_ Videos
. . . |_ Common Mistakes Christian Schools Make with Literature
. . |_ Word of Mouth
. . . |_ Slideshow Handouts
. . . |_ Videos
. . . . |_ Basal WOM Strategies
. . . . |_ Summer Word of Mouth Stategies
. . . . |_ How to do a Promoters'
. . . |_ Volume 1 WOM Chapter
. . . |_ WOM Strategies
. . . |_ Promoters Monthly Mailers
. . . . |_ Biblical Values
. . . . |_ Bullying
. . . . |_ Christian School Teachers
. . . . |_ Crisis of Faith
. . . . |_ Leadership
. . . . |_ Lost in the Numbers
. . . . |_ Partnership
. . . . |_ Shyness
. . . . |_ Small Class Size
. . . . |_ Teasing
. . . . |_ Value of College
. . . . |_ Values
. . . . |_ Wholesome
. . . . |_ Zipped Versions
. . . |_ WOM Booster Kit
. . . |_ Module 2- Generate More Leads
. . . |_ Word of Mouth Video Recordings with Slides
. . |_ Working the Flux in August and September
. . . |_ Working the Flux in August and September Video Recordings with Slides
. . |_ Year-Round Enrollment
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. . |_ Lead Generating Strategies
. . . |_ Lead Generating Strategies Video Recordings with Slides
. . |_ Promoters Reception Essentials
. |_ Managing the Marketing Effort
. . |_ Budget
. . |_ Calendars
. . . |_ Excel Calendars
. . . |_ Key Ideas List
. . . |_ PDFd Calendars to Print
. . . |_ Project Plan Version
. . |_ Evaluate Results
. . |_ Marketing Goals
. . |_ Marketing Planning
. . . |_ Slideshows
. . . |_ Videos
. . . . |_ How to Spend Dollars where they Count
. . . . |_ Majoring in the Marketing Dollars
. . . . |_ Marketing Plan and Budget
. . . . |_ Thinking Long-Term and Big Picture
. . . . |_ Year End Marketing Priorities
. . . |_ Volume 1 Research Chapter
. . |_ Our Target Market
. . |_ Our Marketing Target
. . . |_ Marketing to Millenials
. . |_ People
. . . |_ Marketing Task Force
. . . . |_ Old Marketing Task-Force Job Descriptions
. . . |_ Videos
. . . . |_ Building your Marketing Team
. . . . |_ Recruiting and Working with the Marketing Task Force
. . . . |_ Recruiting a Marketing Task Force
. . |_ Volume 1 Chapter 1
. . |_ Worksheets and Checklists
. . |_ Van Lunen Marketing Program
. . |_ Priorities by Month
. . . |_ April
. . . |_ January
. . . |_ November
. . . |_ March
. . |_ Managing Enrollment Marketing Modules
. . . |_ Module 1: Critical Lead Metrics
. . . |_ Module 2: Working the Flux
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. . |_ Money in Marketing
. . |_ All about Parent Surveys
. . . |_ All About Parent Surveys Video Recordings with Slides
. . |_ Overall Marketing Strategies
. . . |_ Overall Marketing Strategies Video Recordings with Slides
. |_ Install BOTH of these to Watch the Download.exe (older) files
. |_ Quality Program
. . |_ Overview
. . |_ People
. . |_ Slideshow Handouts
. . |_ Volume 1 Program Quality Chapter
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Retain More Students
. . |_ Coaxing Withdrawn Back
. . |_ Getting Parents to Re-enroll Earlier
. . |_ Registration
. . . |_ From the Definitive Guide
. . |_ Starting the School Year Right
. . |_ Videos
. . . |_ Basal Retention Slideshow
. . . |_ Building Loyalty to your Christian School
. . . |_ Financial Incentives for Early Registration
. . . |_ Maximizing the Transition Between Preschool and Kindergarden
. . |_ Volume 2 New Chapter Retention
. . |_ Retention Strategies
. . . |_ Retention Strategies Video Recordings with Slides
. . |_ From Preschool to Kindergarten Video Recordings with Slides
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Tuition and Financial Aid
. . |_ Cost Accounting Strategies
. . |_ A Biblical Philosophy for Financial Aid
. . |_ Overall Financial Strategies
. . . |_ Volume 1 Tuition and Financial Aid Chapter
. . . |_ Overall Financial Strategies Videos with Slides
. . |_ Pricing
. . |_ Revenue Revolution Bootcamp
. . . |_ Session 1: Fiscal HOPE for Sobering Times
. . . |_ Session 2 and 3: Maximizing Tuition Revenues and Enrollment
. . . |_ Session 4: Long-Term Fiscal Responsibility
. . . |_ Session 5: Drastic Financial Changes Why and How
. . . . |_ Cost Accounting Strategies
. . . |_ Session 6: Stopping Denominational Fiscal Insanity
. . . |_ Session 7: Key Strategies for Non-Tuition Revenue
. . |_ The Case for Aggressive Financial Aid
. . |_ Videos
. . . |_ Recession-Proof your Christian School
. . . |_ War Footing for Recession
. . . |_ Why Christian School Finances Often do not Work
. . |_ Healthy Tuition and Financial Aid
. . . |_ Healthy Tuition and Financial Aid Videos with Slides
. . |_ Financial Aid Mechanics
. . . |_ Financial Aid Mechanics Video Recordings with Slides
. . |_ Tuition Modules
. . . |_ Module 1: Board Overview of Healthy Tuition and Financial Aid
. . . |_ Module 2: Cost Accounting Issues
. . . |_ Module 3: Financial Aid Mechanics
. . . |_ Module 4: Fiscal Sanity for Denominational Schools
. . . |_ Module 5: Full Pay Equivalents
. . . |_ Module 9: Maximizing Long-Term Tuition Revenue
. . . |_ Module 12: Staff Overview of Healthy Financial Aid
. . . |_ Module 13: Vouchers and Government Programs
. . . |_ Module 7: Long-term Financial Viability
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Fund Development
. . |_ Major Gifts
. . . |_ Major Gifts Video Recordings with Slides
. . |_ Annual Fund Development
. . |_ Case for Support
. . |_ Prospective Donors
. . |_ Planned Giving
. . |_ Ministry and Money Marketing Moments (5 mins or less training videos on key topics)
. |_ Covid-19 Resources
. . |_ Ministry Marketing Moments
. . |_ Early Covid Resources
. . |_ Late Covid Resources
Important Outside Articles
. |_ Economics
. |_ Education
. . |_ Challenger Selling Resources
. |_ Fund Development
. |_ Help for Consultants
. |_ Marketing
. |_ Opportunity
. |_ Politics
. |_ Religion
. |_ Research
. |_ Societal Change
. |_ Stories and Anecdotes
Funding the 21st Century Christian School Conference
January
Summer Marketing Overview
Challenger Selling Resources
Module 7: Long-term Financial Sustainability
All about Parent Surveys
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