Values

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Values are the foundation blocks upon which everything else pertaining to a success is placed, such as education, skills, and talents. Looking at the lives of successful people demonstrate that values make difference.

Use this as the cover letter to mail out the Values PDF to your warm leads where child attend last year but not this year.
Use this as the cover letter to mail out the Values PDF to your warm leads where parent inquired, but not enrolled
This is the Values PDF you can send to both promoters and warm leads with the appropriate cover letter.